Sunday, February 22, 2009

Sales as Education

Do you know the definition of an expert? An expert is a person with an opinion who is more than 50 miles from home. You are a specialist in your field.

Part of a good presentation is education whereby you help the client learn enough about your product or service to empower them to say ‘yes.’

One of the basic elements of education is repetition. A good presentation allows for repetition by using an introduction, presentation and recap. In short, tell them what you are going to tell them. Tell them. Then, tell them what you have told them.

Today, take the time to share your knowledge in a systematic and repetitive manner.

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