Sensational Words

Do you ever see with your ears? Of course you do, not literally of course, but words that we hear often create pictures in our minds. We know the power of words. A single word can often make or break a sale. Just ask someone who is a little undecided to ‘sign’ your ‘binding’ ‘contract’ and see what happens.

Sensational words are words that vividly describe an aspect of our product or service. They are words that build images in the mind of the hearer and make real the final affects of their choice. Your copier doesn’t just make clear copies, it makes brilliant copies. That new car won’t just look good in your driveway, it will look luxurious. Your service won’t just help your client respond faster, it will expedite their success.

Build some sensational words into your presentation, but don’t over do it. One or two carefully placed sensational words will make your presentation stellar, while too many will make it a glitzy, gaudy, gregarious, giant, goosy, gunk – and who knows what that is, much less wants it?